Computer Enterprises America
Visual Design & UX
As a trusted technology partner, CEI delivers solutions that help our customers transform their business and achieve meaningful results.
Overview
The Problem
The internal company structure of CEI has changed since the introduction of the current site. With that, its offerings and services has expanded exponentially.
The Goal
To create a new CEI site that showcases its capabilities for potential clients.
My Role: UX Research & UI
Assisted with developing Persona's, User flows, User Scenarios and Preliminary Site Architecture. Also Developed initial site UI designs.
What tools you used
• Adobe Indesign
• Adobe XD
• Pen & Paper
• Microsoft Office
Who you worked with
• UX & Design Director
• UX/UI Designers
• VP Marketing
• VP Custom Applications
• CEO
The Process
1. Requirements
The design team met with the stake holders to gather requirements.
2. Research
Together with the design team, we created user personas, User scenarios, User flows & Site Architecture to better understand our core audience.
3. Design
My task was to create various preliminary Homepage & subpages to present. The goal here was to get the CEO excited and to green-light the project.
*My designs and preliminary research was handed off to another team for later completion.
User Research
User Personas
We developed several personas to serve as our primary users. These went through several iterations during stakeholder meetings.
User Scenarios
Along with the personas, we created user flows to understand successful journeys. We had to understand viewpoints from external users as well as CEI based users.
User Flows
We developed several personas to serve as our primary users. These went through several iterations during stakeholder meetings.
Site Architecture
After several iterations, the team landed on this site architecture map. It was designed to showcase CEI’s services & solutions.
Visual Design
Our team created several preliminary website mockups to present to the stakeholders. I explored several different color schemes and layout structures.
Mobile & Desktop Design Concepts
Keeping in mind the two types of users that would be visiting the site, I focused on showing content that built trust with the user.
Challenges
• Client NDA contracts preventing us from using product screenshots
• Deciding on a CMS platform: Sitecore vs. Sharepoint vs. Wordpress
• Gathering content/images from VP’s